Case study
SyntheticGestalt
Tokyo, 2024
Making AI drug discovery easier to use.
An AI-powered drug discovery platform, redesigned around the people who actually use it. Research and strategy through to production-ready UX and UI.
Powerful technology. Complicated experience.
Research showed the opportunity was not more technology. It was making existing capability easier to understand, navigate and act on.
70%
found existing platforms unintuitive
65%
struggled with managing large datasets
85%
wanted integrated AI insights
50+
pharma and biotech professionals researched
The science was complex.
The experience didn't need to be.
ROUX / Product design studio
Complex products don't need simpler technology. They need better experiences.
Product strategy · UX · UI · Design systems